• MAIN STORY: Campaigns in the Trump Era
EVENTS - MARCH 2017

Southern California Latino Policy Center

Latinos have arrived as a political force in California. But it is imperative we translate growing power at the ballot box towards strengthening the Latino “agenda.”

  • Improving educational outcomes for students
  • Addressing critical health issues
  • Jobs and local economic development

Vision

We are school board members, city council members, elected city clerks and attorneys, community college trustees and other local Latino elected officials.

We represent a new effort by local policymakers towards greater accountability and a commitment to a higher standard of ethics and transparency.

California’s economic future is relying in large measure on the economic stability and success of our state’s 14 million Latinos. The development of a strong Latino middle-class is vital to California’s economic stability.  This provides an excellent opportunity for us to collaborate in the development of more effective regional solutions.

Mission

The Southern California Latino Policy Center is a non-partisan, policy education and research organization created to provide local Latino elected officials from LA County, Orange County and the Inland Empire with resources, research and professional development opportunities designed to help those officials create the most effective and impactful policies for Latino families and all communities.

From the Editor

“What else are we supposed to do?”

By Victor Abalos

As we have noted here before, it’s simple (but not easy) to be in the opposition. Combating policies and programs you don’t agree with is the duty of any policymaker. Standing up for those under attack or in the crosshairs of dogmatic extremism is righteous regardless of which end of the spectrum we find ourselves.

But policymakers need to do more than oppose. They must offer solutions. They should have a vision.

That has many of our readers in a quandary particularly when it comes to the issue of immigration.  Our organization focuses on supporting local elected officials around local policy and immigration is a federal issue. But even federal policy has local implications, particularly when it impacts the day-to-day lives of thousands of families. While we as an organization will remain focused on supporting policy research and development that creates a path for our families into the middle class, we cannot avoid the current debate. And though we will not take any position regarding immigration policy, we hope to offer our policymakers some insight and support.

Many cities, school and college districts and other local bodies are responding to the immigration debate by declaring themselves a “sanctuary” or adopting policies that direct their staff to be non-compliant with any immigration policies that lead to arrest and deportation. Whether those declarations have any impact is unclear but many say they are compelled to take some kind of action. “What else are we supposed to do?” one frustrated policymaker asked me. Clearly, there is a desire to respond to growing anxiety in many communities. But how?

We are working on an upcoming report examining some of these efforts and identifying policy experts who offer local policymakers more options. A city council or school board member cannot create federal immigration policy. But perhaps they can develop local solutions that can allay some of the fear and anxiety that is only growing in many of our communities. The truth of the matter is, that when it comes to immigration and the policies that determine the rights and terms of families and individuals,  we as an organization will support policies that create a safe path for our families.

Victor Abalos is Executive Director of the Southern California Latino Policy Center and Editor of the Latino Policy Connection.

victor@socalatinos.org
@SOCALatinos

Ethics Advisor

Officials’ Top Ten Things to Remember About Public Participation in Local Government

Do I Have to Let Them Say/Do That?

By Ruben Duran

As the national political climate heated up recently, some local governments are facing spillover effects, with local and sometimes even out-of-town activists and provocateurs attending city council, school board and other meetings to let their voices be heard. While representative democracy usually benefits from a free flow of information and public input, unfortunately some recent incidents have made clear that the rancor and divisiveness that ensures high ratings on cable TV news programs can interfere with the work of local government.

Here are the top ten things to remember about public involvement in local government meetings in California:

  1. The basic rule in California under the Brown Act is that the work we do as public officials is the “people’s business.” As such, the public has broad rights to attend meetings of the legislative body (anytime a majority or more of your council or board is gathered to hear, discuss, deliberate or act on an item of agency business). Those meetings, of course, must be conducted after proper notice and posting of an agenda. Additionally, the public has the right to comment on the items we discuss and act on prior to our taking any actions on the items.
  1. The public also has the right to comment on any other issue “within the subject matter jurisdiction” of your agency during any regular meeting of the body. This can sometimes be tricky, and may require some deft handling of meetings. For example, most city councils in California have no control over schools within their jurisdiction; locally elected school boards have that authority. Thus, it would be acceptable to stop someone from commenting on school-related issues at a city council meeting. The converse is also true: a school board does not have to allow comments that should be directed at city officials at a school board meeting.

Does that mean a city council can stop public comment on national immigration policy issues, for example? Strictly speaking, local governments have no policy control over federal immigration decisions. To the extent public input is focused on issues or decisions over which the local governing body has no input, decision-making authority or control, there is a strong argument that commentary on such issues need not be allowed.

The reality in 2017, however, is that some local governments are taking public and policy-related stands on immigration issues, usually in the context of “sanctuary city” questions or local law enforcement stances vis-à-vis federal immigration enforcement. As some of us have experienced recently, those issues and debates can quickly devolve into shouting, catcalls, whistles and other disruptive activity.

  1. Which leads to the third point to remember: while the law protects speech rights for members of the public to address the legislative body, those rights are not without limits. The agency has a right to halt speech that disrupts the body’s ability to complete its business on the posted agenda.
  1. Here, it is critical to remember that the agency’s rights to limit or prohibit speech cannot be based on the content of that speech only. Content-based restrictions on speech have long been held unconstitutional by courts across the U.S. Instead, the local agency’s right to stop speech at a public meeting arises only when that speech becomes disruptive – interfering with the agency’s ability to do business. There must be actual disruption resulting from the speech, not merely the potential for disruption or discomfort, anger or disbelief for the audience, the body or the staff.
  1. Examples of disruptive speech (as found by courts) include:
  • Speech that is too long
  • Speech that is unduly repetitious
  • Speech that includes extended discussion of irrelevancies
  • Yelling
  • Interrupting
  • Personal, slanderous, or profane remarks that are also disruptive (personal, slanderous, or profane remarks on their own are not necessarily disruptive)

This means that you can legally remove from the meeting room individuals who engage in speech that disrupts your meeting.

  1. Your options when your meeting is disrupted by members of the public are laid out in the Brown Act. You can eject the disruptive person(s) from the room or clear the entire room, except for non-disruptive press, if necessary.
  1. You must allow criticism of the “policies, procedures, programs or services of the agency [and] of the acts or omissions of the legislative body,” so long as that criticism does not result in a disruption of the meeting.
  1. For cities, there are also options for when the disruption is caused by a member of your own city council. The California Government Code authorizes a city council to “punish a member or other person for disorderly behavior at a meeting.”
  1. Although not legally required, it makes policy sense to consider adopting a policy that lays out the rules so everyone knows what to expect and what to do when things get out of hand. The policy should include notice and warnings if necessary so that the people involved are given fair opportunity to conform their behavior to the rules.
  1. Finally, remember that the main reason you hold regular and special meetings of your city council, school board or other legislative body is to get the business of your agency done and serve the public. The law allows and expects that your meetings can and should be run effectively and efficiently in an environment of respectful decorum and transparency.

Ruben Duran is a partner in the Los Angeles office of Best Best & Krieger, LLP. He serves as the Southern California Latino Policy Center’s Ethics Advisor and represents cities, school districts and special districts throughout California. 
ruben.duran@bbklaw.com
@BBKRubenDuran
(213) 787-2569

 

Candidates for City Seats Campaign for their Communities In the Tumultuous Trump Era

By Abelardo de la Peña, Jr.

Even though some would rather forget what happened the last time we had an election, in less than one week voters across Los Angeles County will head to the polls to vote on key seats. On March 6, the Consolidated Municipal and Special Elections take place, the results determining who will sit on city councils and take mayoral seats, or who will have to campaign in a runoff if nobody receives the majority of votes. This is democracy at work.

But since we’re living in Trump’s America now, has the tumult and disruption of national politics filtered down to the municipal level? Are candidates changing tactics or messaging due to the meanness and acrimony we are being subjected to on an almost daily basis? What kind of citizens are putting themselves on the line, convincing voters that they have what it takes to lead?

We reached out to several candidates, all who have never held office before, to give us insight on why they are running, what kind of policy-makers they hope to be, how the most recent election impacted their own campaigns, and how that election has affected the community they are fighting to represent.

Emma Ramirez, San Dimas CC Candidate

Emma Ramirez is a candidate for San Dimas City Council, running for one of two open seats. It’s the retired LAPD sergeant’s first run for office, one she attributes directly to the last election. “I think the November election was a big eye opener. It showed that one person can make a difference; one person’s quest to do it against all odds. That gave me the courage to run,” she says.

 

 

Al Rios, South Gate CC Candidate

For South Gate City Council candidate Alfonso Rios, presently an administrator at East LA City College, the trigger for his campaign was the fact that no one ran for a seat in the South Gate’s municipal election in 2015. “With a city of almost 100,000, that’s just not right,” he says. Now, he’s one of nine candidates running for two seats.

 

Monica Rodriguez, LA CC Dist. 7 Candidate

Monica Rodriguez, council candidate for the City of L.A.’s District 7, located in Northeast San Fernando Valley, ran for that same seat in 2007. Her reasoning for running again is direct: “I’ve lived in the district my entire life. I was raised here, went to all the schools. I’ve worked here. And I am best prepared to lead the community.”

Susana Lopez, Bell CC Candidate

 

 

An also-ran in last year’s Presidential election inspired Susana Lopez to run for one of two city council seats in Bell. Says the immigration advocate, “I’m running after witnessing Bernie Sanders’ progressive movement. It was my biggest motivation.”

 

Jorge Nuño, LA CC Dist. 9 Candidate

Jorge Nuño’s blunt assessment for his decision to represent L.A. City Council District 9, which stretches from downtown to just north of Watts, is personal: “I cannot allow my two young boys to live under the same conditions of crime, neglect, and poverty like I have for the past 40 years.”

 

 

As to what style of policymakers they envision themselves to be, there’s almost complete unanimity: They aim to ensure that their constituents have a voice. Nuño plans on creating a body of committees, asserting, “I want those committees to incubate their ideas of the vision for south L.A. and I will be there to lead them.” Lopez, too, envisions constant contact with the people in her community: “I want to have an open door policy. I want to be known as a team player that bring results.” And Rodriguez, who previously worked in L.A. City Councilmember Mike Hernandez’s staff, agrees, “We need to go back to being accessible, to be on-the-street local leaders.”

The elephant in the room in all these campaigns, of course is the shocking presidential election that resulted in near constant tumult since Inauguration Day. San Dimas City Council candidate Ramirez senses the strong message sent by millions of disaffected citizens: “People want change; they’re tired of the status quo. Voters want to take a chance on candidates who are willing to take a chance.” South Gate Council Candidate Rios also senses the frustration, but aims to ease the tension. “So much divides us in our society. We’re not listening to each other. We need to break through that. We need to bridge differences,” he says.

If anything, Trump’s election gave these candidates more of a reason to run. Says Rodriguez, the candidate for L.A.’s 7th District seat, “My decision to run came long in advance of that outcome, but I’ll tell you, it’s amazing to me to see how people are willing to consider people who have no concept of how government runs. Look at last 31 days! It feels that we are going backwards.”

The executive orders, tweets, and policy proposals put forth since January have had a palpable effect on the residents of the communities these candidates hope to serve. Says Rodriguez, “People are fearful. There is anxiety of families being split up. It’s important to reassure people on a local level, to make sure we provide the security of local government.” “Trump’s Executive Order has brought a lot of fear, and nobody knows where we are going. That’s why I hope my message of bridging differences is resonating,” says Rios. Adds Nuño, “There’s definitely uncertainty within families of voters that include undocumented immigrants. If anything, it has shown the younger generation that elections do matter.”

A key takeaway from the last election, and possibly for races moving forward, is that politics isn’t for the faint of heart, but the one sure way to affect change.

“Some people are talking about hit pieces. I say, let’s stay focused. The key is that what I say I am going to do, I’ve been doing all along,” says Rios of South Gate. Adds Ramirez of San Dimas, “I mentally prepared myself that not everybody is going be glad that I am running. I am like an ant in the world of politics, but like Emiliano Zapata said, ‘It’s better to die on your feet than live on your knees.’”

Find out more about these candidates at:

Emma Ramirez
https://www.facebook.com/emmasandimas/

Alfonso Rios
https://www.facebook.com/al.rios.79

Monica Rodriguez
https://monicaforcitycouncil.com/

Susana Lopez, Council Candidate, city of Bell
https://www.facebook.com/lopezforbellcitycouncil2017/

Jorge Nuño
http://www.nunoforcouncil.com/

Abelardo de la Peña, Jr. documents, analyzes and provides insights on U.S. Latino issues and culture.

@abelardodlp
abelardodlp@gmail.com

From the Editor

Who Will Lead?

By: Victor Abalos

We salute those marching in the streets and protesting at airports. We also commend those of you busy organizing “The Resistence.” Political expression and engagement in this time of our history is vital.

But as an organization dedicated to supporting elected officials, we want to pay particular attention to those who have chosen to channel their anger/outrage/anxiety into public service.

There are dozens of political candidates lined up for the March 7 primary election – as well the growing list of candidates jumping into the CD34 special election. Many are first timers. We wanted to get their take on this election – what motivated them to run and find out whether the results from last November impacted their decision.

If we have indeed entered a new political era – what will define it? We have been following with considerable interest, particularly on social media, what many of you are against. But what are we for? “The Resistence” may become an important political force in this country and in California, but as that force works to oppose the new president’s policies, what agenda will it advance?

Our interviews with the candidates just started – we will share them in our March 1 edition of the Latino Policy Connection newsletter. If you know of (or are) a political newcomer running for office and want to share your thoughts, please contact me. My email is below.

This month we feature an exclusive preview of gubernatorial candidate Antonio Villaraigosa’s economic proposals – a plan he will be outlining in a speech in Sacramento today (Feb. 1).

Villaraigosa has made no secret of his position – shared strongly by the SCLPC – that our state’s economic future is closely tied to our ability to get more Latinos into the middle class. He expands on that idea in his latest address:

“At precisely the moment Latinos have become the largest ethnic group in California, the promise of a better life is growing farther and farther out of reach for a growing segment of our society… California must lead. And because Latinos will soon to be the majority of this state, we must lead.”

We agree with Villaraigosa. We as Latino advocates must work to ensure Latinos have access to – and are ready for – 21st Century jobs. We need to lead the way to make sure our families have access to affordable housing.

It is a new day. What’s not new is what we need to get done.

 

Victor Abalos: Editor's BlogVictor Abalos is Executive Director of the Southern California Latino Policy Center and Editor of the Latino Policy Connection.

victor@socalatinos.org
@SOCALatinos

Opinion

“We must lead”

By: Antonio R. Villaraigosa

As the threat of Donald Trump’s policies become all too real, Californians are uniting as never before. We have now seen millions marching to defend our health care, defend a woman’s reproductive freedoms and defend the very right of millions of Californians to stay with their families rather than face arrest and deportation.

As we fight against Trump, it is necessary to also pause and reflect on what we are fighting for. While it is appropriate that we defend our progressive values, it is equally necessary that we work even harder to make progress for the many Californians who are still being left behind. We must make progress on improving our schools, improving access to an affordable college and lifelong learning and improving our infrastructure so it will spur and allow our economy to grow.

Because we need to do more than stop Trump, we need to keep California moving forward.

We should be proud of our progress, but the last thing we can be is complacent. We must act now, and we must act boldly.

As a former mayor, I know that action at the local government level – the closest government to the people – can have the quickest and longest lasting impact.

For the first time in many generations, our middle class is shrinking. We have more wealth as a state – but also more poverty – than any state in the nation. More often than not, those in poverty are Latino. We do not need to look very far to realize that many of the communities being left behind are Latino neighborhoods and many of our most challenged schools have students who are predominantly Latino.

This growing inequality is threatening the very fabric of our society.

Economic inequality has grown because our policies have not kept pace with our economy. As in other states, California has lost many good-paying jobs and replaced them with jobs that pay low wages.

The truth is, in today’s economy, having a job is often not enough to ensure those things all Californians want for our families – an affordable place to live in a safe neighborhood, basic health care, child care and good schools for our children and the chance for a secure retirement for every family.

At precisely the moment Latinos have become the largest ethnic group in California, the promise of a better life is growing farther and farther out of reach for a growing segment of our society.

If the recent election taught us anything, it is that where there is no hope, people will act on their fears. The erosion of economic opportunity gives space for the politics of fear.

So now, California must lead. And because Latinos will soon be the majority of this state, we must lead. We must help this state to become a national example of how to build a successful 21st Century Economy that creates middle-class jobs. We must work to preserve the fundamental notion that anyone willing to work hard and play by the rules can meet the basic needs for themselves and their family.

Californians remember that voters lashing out amid economic anxiety is nothing new. As a state, we have gone through this before.

I was first elected to the Assembly in 1994 on the heels of a deep recession that plunged our state billions of dollars into debt and sent unemployment sky high.

That economic upheaval helped give rise to a politics of demagoguery, division and the scapegoating of immigrants. That culminated with Proposition 187 and the elimination of bilingual education and affirmative action.

But during my six years in Sacramento, including three as Speaker of the Assembly, I worked with leaders from both parties to find common ground to find solutions to the problems facing our state.

We created a children’s health care program, which extended coverage to three quarters of a million kids across the state. When the federal government stripped public support for legal immigrants, I helped bring people together to ensure those benefits were covered here in California.

At that time, Latinos were a minority – fighting to protect our families from very Trump-like attacks. We should all remember that we were not alone then. Asians, African Americans, Filipinos, the LGBT community, progressive and liberal whites and even conservative whites stood with us because they understood that we embraced and embodied the American dream.

Now that we are soon to be the majority, let’s always remember that moment. We endured because we were not alone.

We stand at a moment of great change and a time of great anxiety. But we have been here before and have persevered and prospered. As a leader in our community, your voice is needed like never before in our history. I look forward to standing beside you as we fight together, community by community, to defend our communities and make sure that no voice in California goes unheard.

Antonio R. Villaraigosa served as a Member of CA State Assembly, Speaker of the Assembly, and then served on the LA City Council before becoming the 41st Mayor of Los Angeles. He is now a candidate for Governor of California.

 

Ethics Advisor

Seven Billion Dollars Soon to Hit the Streets in Disadvantaged Communities Across the U.S.

New Markets Tax Credits – the Best Kept Secret in Financing Public Projects

By: Ruben Duran

Right before Thanksgiving 2016, the federal government announced the release of $7 billion of tax credits aimed at spurring private equity investment into projects in low income communities. Administered through the U.S. Treasury’s CFDI Fund, the tax credits are known as “New Markets Tax Credits,” and have proven to be a flexible and powerful tool for development in underserved communities across the country.

If you’ve never heard of New Markets Tax Credits, also known as “NMTC,” don’t feel bad. Many public officials and their staffs, although they might have seen the term somewhere, don’t really know a lot about the program. That’s a shame, because under the right circumstances, NMTC can and does provide significant capital for qualified projects, ranging from community centers and sports facilities to charter schools and retail developments.

The NMTC was authorized in the Community Renewal Tax Relief Act of 2000 as part of a bi-partisan effort to stimulate investment and economic growth in low income neighborhoods and rural communities that lack access to the capital needed to support and grow businesses, create jobs, and sustain healthy local economies.

The NMTC program attracts capital to low income communities by providing private investors with a federal tax credit for investments made in businesses or economic development projects located in some of the most distressed communities in the nation – census tracts where the individual poverty rate is at least 20 percent or where median family income does not exceed 80 percent of the area median.

California public agencies, including cities, counties and special districts, can use NMTC to provide significant cash contributions to qualified projects in qualified areas, and NMTC presents a meaningful opportunity to leverage funding and assets that public agencies already own or anticipate receiving for individual projects.

Public agencies throughout the nation regularly sponsor qualified projects that successfully compete for and receive NMTC. A successful transaction will involve a project in a qualified census tract that produces community benefits such as the creation or retention of jobs, the provision of services to underserved populations and/or environmental benefits and improvements. The tax credits are provided through the participation of a Community Development Entity (“CDE”) that has received an allocation of tax credits from the CDFI Fund. A public agency seeking to use NMTC will first need to identify qualified projects and then enlist the support and participation of a CDE with NMTC allocation.

Proceeds from a NMTC transaction may be used for a wide range of project costs, from pre-development expenses to construction (including infrastructure), purchase of supplies and equipment and provision of services to qualified communities. Infrastructure costs are generally only funded to the extent they are part of a larger qualified project and can be directly tied to the community benefits attributable to the project.

Although the program is highly competitive and can be complex, over the last several years I have successfully closed two NMTC deals for public agencies. The first was for a city-sponsored state-of-the-art health and wellness facility and the other for a port infrastructure project plus a mobile pantry bringing healthy food and nutrition education to needy communities. These two examples show the breadth and flexibility of the program; only a handful of projects cannot use NMTC, including strictly residential (though mixed-use projects do qualify), massage parlors, racetracks, and liquor stores.

NMTC has been used for YMCAs, office and retail, hotels, industrial development and many other types of projects. The main restriction is ensuring that the tax credits are deployed in a qualified census tract. To find out whether a project in your jurisdiction qualifies and NMTC can be used to attract private investment dollars, contact me anytime.

Ruben Duran is a partner in the Los Angeles office of Best Best & Krieger, LLP. He serves as the Southern California Latino Policy Center’s Ethics Advisor and represents cities, school districts and special districts throughout California. He helped his clients the City of Desert Hot Springs and the Oxnard Harbor District use New Markets Tax Credits to fund exciting, high-impact projects.

ruben.duran@bbklaw.com
@BBKRubenDuran
(213) 787-2569

The Ethics Advisor

Good Governance Floats on a Sea of Integrity

images

By: Gary Schons

“In civilized life, law floats in a sea of ethics,” the late Earl Warren, who served as a U.S. Supreme Court chief justice and as California attorney general and governor, stated in a 1962 speech. In a closely related sense, good governance floats on a sea of integrity. Only when government institutions abide by the norms of public integrity established by our laws and traditions can good governance take root and flourish.

When we speak of public integrity, foremost are qualities of individual virtue, undivided loyalty, transparency and accountability. Only when these principles are maintained by the individuals who serve will government institutions function with economy, efficiency and effectiveness. And when those virtues fail or cease to exist, waste, fraud, abuse, mismanagement and even corruption eventually corrode the processes of governing.

After an election that ushered in a host of new public officials and laws at the national, state and local levels, it is an appropriate time to reflect on the preeminence of integrity in our public institutions.

A recent survey conducted at Chapman University in Orange, revealed that people’s greatest fear is government corruption. At first blush, this seems surprising given the risks and harms posed by international terrorism, climate change and environmental degradation or economic disruption. But, on second thought, it is an understandable reaction. Individuals create their government through the ballot box, fund it through their taxes and are served and controlled by it in their daily lives. Government is constant and omnipresent in the lives of all citizens. Trust in its proper workings is fundamental to the social compact in which citizens cede certain of their freedoms, liberty and property to the state.

California is blessed with a public integrity infrastructure that is second to none in the country. In surveys of the states for public integrity practices, California consistently ranks at the top. The Political Reform Act and Government Code section 1090, which prohibit conflicts of interest, seek to ensure that government agencies have the undivided loyalty of its officials, in addition to promoting transparency in the political process. The Brown Act “Open Meetings” Law and the Public Records Act promote transparency and accountability by affording the public (and press) open access to government meetings and public records.

However, these laws alone are not self-executing and are no guarantee the goals they serve will be achieved. They must be put into regular practice and enforced. A robust system of checks and balances among the various organs of government provides the architecture for enforcement. The FPPC, the local prosecutor, the county grand jury exercising its civil “watch dog” function, and the State Auditor each serve important roles in monitoring, ensuring compliance with and sanctioning those violate these statutes.

However, the single most important guarantor of public integrity is an engaged citizenry informed by a principled press.

Case after case of local government malfeasance have come in communities where the citizens are not engaged and watchful of the processes of local governance. In such circumstances, open meeting laws are violated and “backroom” deals and decisions are made. Officials act despite clear conflict of interests. And, inevitably, mismanagement, abuse, fraud and corruption permeates the governing processes. This leads to massive losses to the public fisc, diminished public services and, eventually, a loss of public trust and faith in the governing entity. Thus, citizen participation is critical not just on Election Day, but on an on-going basis as the ultimate watch dog of official probity, transparency and accountability.

In a future installment of the Ethics Advisor, we will examine some case studies of failed governance directly attributable to lack of oversight and enforcement of public integrity norms and laws.

 


Gary Schons
 heads the Government Policy & Public Integrity practice. He served as trial counsel for the Commission on Judicial Performance.
Gary is an active member of the California District Attorneys Association, lecturing and authoring articles for the association.

Gary.Schons@BBKLaw.com   (619) 525-1348

Opinion

Tell Your Own Story

by Ed Coghlan, The JVA Group

Leaders of school districts and municipal government constantly ask us, “how can we get our story out better?”

Our answer is simple: “Tell your own story.”

The old way of doing things — putting out press releases and putting them on your website — simply doesn’t work anymore.

You must be your own best storyteller.

Develop your own content and promote it on social media platforms that you should have, like Facebook and Twitter. Whether it’s a story about a successful student or a positive economic development in your city, you can – and must – tell these stories every day. Use all your platforms like your website, newsletters, emails, even events – to promote these stories.

Develop a positive and consistent narrative to change or cement perceptions that you are doing a good job! This requires an investment but this is an investment with an important return – engaged and informed stakeholders.

If you believe communications is important to making sure your constituents and stakeholders know about all the good work your organization is doing then a strong, content driven, digital strategy is your answer.

Ed-headshotEd Coghlan is a principle with the JVA Group. He is a former LA news director with more than thirty years experience as a communications professional.

@EdCoghlan
ed@jvagroupla.com

From the Editor

Change is Inevitable

By: Victor Abalos

Everything has changed.

That much is as obvious as it is inevitable. What generates the anxiety that pervades is the uncertainty about what precisely this change will bring. We predict critical sometimes dramatic changes in how the work will get done. But what hasn’t changed – what cannot change – is what has to be done.

We will continue to support efforts to improve education outcomes for our students. They must truly be prepared for 21st Century jobs and careers. We continue to believe the development of a strong Latino middle-class is vital to California’s economic stability.

That’s why we are working with the Pat Brown Institute and their collaboration with the California Community Foundation to provide the leaders of the Southeast Cites and other so-called “710 Corridor” communities with vital data. If good data drives good policy then policymakers there have been given the tools to do nothing less than transform an entire region and the communities and families that live there.

We also strongly support efforts by policymakers to develop regional solutions. It’s why we’re endorsing the Local Government Association’s Yosemite Policymakers Conference this coming March.  Regional gatherings designed to help policymakers delve into policy issues is critical. The LGA has even provided our readers with a 10% discount on registration!

But the Southern California Latino Policy Center also recognizes that like strategies institutions must also adapt to change in order to remain relevant and effective.

We are working on a plan for 2017 and beyond to ensure our organization continues to be a useful force advancing change. Because everything must change.

 

Victor Abalos: Editor's Blog

Victor Abalos is Executive Director of the Southern California Latino Policy Center and Editor of the Latino Policy Connection.

victor@socalatinos.org
@SOCALatinos

From the Editor

Voting Rights Strategy Makes a Comeback

By Victor Abalos

dsc_6904

When MALDEF started suing or threatening to sue cities, school districts and other public entities over possible voting rights act violations back in the 90’s, Latino and other civil rights activists cheered. While redistricting had started to address the severe lack of representation Latinos and other “minorities” were dealing with in Congress, local governments had initially escaped their attention.

And while many cities and school districts fought back, the courts gradually vindicated MALDEF and the other plaintiffs in these kinds of lawsuits. These entities were forced to create districts that slowly created opportunities for Latinos to actually win elections in cities and districts where they had significant populations. There are now hundreds of Latinos representing California cities; school, community college and water districts; and even some (although not nearly enough) counties.

We are still far from adequate representation but we’ve made significant progress.

But a curious thing happened.

ballot_into_machine_maleWhen MALDEF recently decided to resurrect that strategy and send out a round of “demand letters” to local cities and school districts, several of them jumped immediately to change their voting systems from at-large to districts. Some jurisdictions didn’t even wait to get letters and started working on setting up districts. I spoke with a few lawyers who represent public entities who didn’t get letters who told me it was a simple calculation: Why resist when you’re going to lose and end up spending lots of money on legal fees?

But some cities are resisting and interestingly, those cities are currently lead by Latino policymakers. Adriana Maestas’ article in this month’s issue includes interviews with some of those officials.

Their resistance highlights the fundamental changes to our political environment that our region’s ever-changing demographics are creating – changes that are catching too many local policymakers unprepared. This situation also reveals the still unresolved tensions between ethnic and racial communities in this region that have been ignored for too long.

dsc_6985Victorville is one of those cities being challenged – not by MALDEF but by an attorney claiming to represent the African-American community there. Victorville is mostly Latino and white with a sizable African-American community. And while there are two Latinos on the council, there are no African-Americans.

How Victorville resolves this challenge – whether through negotiation or in the courts – provides a window into future voting rights challenges in California, and more importantly, whether Latinos policymakers now in power learn from history and provide ways for under-represented communities to have a voice. Or whether they’ll just wait to get a letter from MALDEF.

 

Victor Abalos: Editor's Blog

Victor Abalos is Executive Director of the Southern California Latino Policy Center and Editor of the Latino Policy Connection.

victor@socalatinos.org
@SOCALatinos